Real strategies that drive real returns. Discover the tactics behind successful performance-driven media campaigns. From Tracking each station and phone number against costs to attribution down to cost per sale.
Expert analysis and proven strategies from the front lines of performance-driven media.
Learn why conversion rate optimization (CRO) is the key to higher ROI in digital marketing. Discover proven CRO strategies that improve customer engagement and drive results.
Discover why long-form content marketing outperforms short ads in driving ROI and conversions. Learn how extended video campaigns build trust, boost engagement, and deliver 3–5x higher returns compared to traditional short-form strategies.
Discover how long-form content marketing drives higher ROI, stronger conversions, and deeper engagement than short-form ads.
Data-driven analysis of conversion rates across different content lengths and formats.
Despite the rise of short-form content, long-form infomercials continue to deliver superior conversion rates and ROI.
A deep dive into the strategy that revolutionized direct response television
Why clear, in-depth product demos outperform flashy sales tactics in 2025
Viewer attention is earned, not guaranteed—especially in long-form infomercials
The most effective formats, timing, and creative approaches for maximum viewer engagement.
Let's discuss how performance-driven media can transform your business.