Analytics
Short vs. Long: Where Your Funnel Actually Converts
Data-driven analysis of conversion rates across different content lengths and formats.
6 min readRead More →
Insights & Results
Real strategies that drive real returns. Discover the tactics behind successful performance-driven media campaigns. From Tracking each station and phone number against costs to attribution down to cost per sale.
2M+
Units Sold
6 Years
ROI Tracked
30 Min
Avg. Runtime
Latest Insights
Expert analysis and proven strategies from the front lines of performance-driven media.
Strategy
Why Long-Form Still Wins in 2025
Despite the rise of short-form content, long-form infomercials continue to deliver superior conversion rates and ROI.
8 min readRead More →
Analytics
How Drill Doctor Sold 2 Million Units Through Long‑Form Infomercials
A deep dive into the strategy that revolutionized direct response television
8 min readRead More →
Customer Psychology
From Browsing to Buying: How Education-Focused Infomercials Build Buyer Trust
Why clear, in-depth product demos outperform flashy sales tactics in 2025
7 min readRead More →
Performance Marketing
The 3-Second Hook: Why Even Long-Form Content Needs a Killer Opening
Viewer attention is earned, not guaranteed—especially in long-form infomercials
4 min readRead More →
Trends
Top Performing Infomercial Formats in 2024–2025
The most effective formats, timing, and creative approaches for maximum viewer engagement.
10 min readRead More →
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